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Salesforce MKT-101 Study Center & Reliable MKT-101 Test Pattern

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Salesforce MKT-101 Certification Exam is designed to help marketing professionals build and analyze customer journeys using the Marketing Cloud platform. MKT-101 exam covers various topics related to Marketing Cloud, including email marketing, mobile marketing, social media marketing, and advertising automation.

The Salesforce MKT-101 exam covers various topics such as Marketing Cloud Connect, Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Social Studio. It is a proctored exam that consists of 60 multiple-choice questions, and the time duration is 90 minutes. The passing score for the exam is 65%, and it is available in multiple languages. By earning this certification, professionals can demonstrate their skills in designing and analyzing customer journeys, which can help them to stand out in the competitive market and increase their career opportunities.

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HOT MKT-101 Study Center - Latest Salesforce Reliable MKT-101 Test Pattern: Build and Analyze Customer Journeys using Marketing Cloud

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q140-Q145):

NEW QUESTION # 140
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?

A. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
B. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
C. Triggered Automation: Import File > Group Refresh > Send Email(s)
D. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)

Answer: B

NEW QUESTION # 141
Which feature would a marketer use to build a Send Classification? (Choose 2)

A. Reply Mail Profile
B. Delivery Profile
C. Sender Profile
D. Custom Profile Center

Answer: B,C

NEW QUESTION # 142
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A. Block bounces
B. Click rate
C. Send volume

Answer: B

NEW QUESTION # 143
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A. Copy the filtered data extension and add additional filter criteria.
B. Copy the data filter and build a new data extension with additional filter criteria.
C. Use the Split option to temporarily add additional filter criteria.

Answer: B

NEW QUESTION # 144
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

A. Use subscriber data to dynamically populate email content.
B. Send generic content to appeal to all audiences.
C. Set cadence expectations up front with subscribers.
D. Send multiple emails a day to keep the brand top of mind.

Answer: A,C

NEW QUESTION # 145
......

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